Readiness
How Ready Are You, Really?
A stress test on your own company before a buyer runs it for you. Two adaptive rounds, then a timetable and a discount for every gap you leave open.
Any sector2 rounds~10 min
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The read
Steel companies that look alike on a plant tour do not price alike. A toll processor with a take-or-pay contract and a job shop running the same equipment sit in different buyer universes and clear at different numbers.
The spread comes from customer concentration, certification, contract structure, and working capital tied up in inventory. Owners usually learn this in the second round of a process, after the price is already anchored. This page is the coverage that gets there first.
Play the steel auction Get the steel issueSegments
Every company in the tools sits in one of these. The segment sets the buyer list before anything else does.
Project work, bonded backlog, and a buyer list that cares more about the backlog than the shop.
Contract volume on someone else's metal. Low working capital, and the contract term is the asset.
Inventory-heavy and price-exposed. Working capital and metal timing dominate the diligence.
Tight tolerance, engineered parts, stickier customers. Concentration is the question every buyer asks.
Aerospace, defense, nuclear, or pressure vessel approvals. The certification is a moat and a diligence burden at once.
Learning tools
Working models, not quizzes. You make the calls, the model prices them, and the result page shows what drove the spread.
A stress test on your own company before a buyer runs it for you. Two adaptive rounds, then a timetable and a discount for every gap you leave open.
Bid on ten steel and fabricated metal companies across the five segments. Two companies that look identical land far apart. The teardown shows why.
Run a fund across twenty portfolio companies. European waterfall, leverage covenants, NOL carryforward, MIP, and management company economics.
Every term in the letter of intent is priced. Negotiate exclusivity, escrow, and the earnout, then watch the retrade come.
Run the company through a working capital squeeze. Inventory, receivables, and the line of credit, with a buyer watching the whole time.
The mirror of the auction. Set the process, pick the buyers, and find out what the company actually clears at.
Set the peg. Inventory-heavy businesses lose more at the closing statement than most owners lose on multiple.
Buy four companies in eighteen months. Integration, leverage, and the multiple you paid for growth you had to build.
Public company investor updates
Ten public companies that turn steel into something, most of them between $50 million and $300 million in revenue. This is the closest listed analog to the private companies Owners Equity covers.
The band is thin, and that is the finding. Consolidation emptied it: Universal Stainless went to Aperam, Haynes to North American Stainless, Radius Recycling to Toyota Tsusho. What is left listed at this size is fabrication, forging, processing and engineered products, not steelmaking. Producers need scale. Everything else at middle-market size is private.
| Company | Ticker | Revenue | EBITDA | Margin | EV/EBITDA |
|---|
EV/EBITDA is struck against Yahoo Finance’s trailing figure, which uses EBITDA calculated by S&P Global Market Intelligence. That is not the reported EBITDA in the column beside it, and the two should not be divided into one another. Where Yahoo does not publish a multiple the cell reads nr.
Read-across, not comparables. A listed processor and a private one with the same margin do not trade at the same multiple. Revenue and EBITDA are taken from company releases and filings; where a company does not report EBITDA the cell reads nr. Rows outside the $50M–$300M revenue band are marked.
Owner’s Equity is published by Deal Room Media, LLC. Educational content only. Not investment, legal, tax, or accounting advice, and not a solicitation. No representation is made regarding any result.
Articles
Ten things that cost steel owners money in a sale process, each one avoidable and each one priced. Not market timing, not luck. Decisions made years before the process starts.
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Questions on a process, a valuation, or the data behind any of this. Goes straight to Jon Lunsford.
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